Contact Us 0

Privacy Policy

Last updated: June 1, 2024

1. Introduction

Welcome to Bloom & Petal's Privacy Policy. At Bloom & Petal, we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

This privacy policy applies to all information collected through our website www.bloomandpetal.com, and/or any related services, sales, marketing or events (collectively, the "Services").

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products and services, when you participate in activities on the website or otherwise when you contact us.

The personal information we collect may include:

  • Personal Identification Information: Name, email address, postal address, phone number, and other similar contact data.
  • Order Information: Details about the products you purchase, shipping address, and payment information.
  • Account Information: Username, password, account preferences, and other details you provide for your customer account.
  • Customer Service Information: Communications and information provided in connection with customer support.
  • User Content: Photos, reviews, comments, and other content you submit to our website.

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate the website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our website, and other technical information. This information is primarily needed to maintain the security and operation of our website, and for our internal analytics and reporting purposes.

The information we collect automatically includes:

  • Log and Usage Data: Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our website and which we record in log files.
  • Device Data: We collect device data such as information about your computer, phone, tablet, or other device you use to access the website. This device data may include your IP address, browser type, internet service provider, operating system, and device identifiers.
  • Location Data: We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the website.
  • Cookies and Similar Technologies: We collect information through cookies and similar technologies. For more information, please see our Cookie Policy section below.

3. How We Use Your Information

We use personal information collected via our website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

  • To fulfill and manage your orders: We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the website.
  • To send administrative information to you: We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.
  • To provide and maintain our Service: We may use your information to provide you with access to particular tools and features on our website and to secure our Services.
  • To respond to user inquiries/offer support to users: We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services.
  • For marketing and promotional purposes: We may use your information for marketing purposes, such as sending you information about special offers and promotions, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time.
  • To deliver targeted advertising to you: We may use your information to develop and display personalized content and advertising tailored to your interests, location, and more.
  • To improve our website and Services: We may use feedback you provide to improve our products and services.
  • To protect our Services: We may use your information as part of our efforts to keep our website safe and secure (for example, for fraud monitoring and prevention).
  • To enforce our terms, conditions and policies: We may use your information to enforce our terms, conditions and policies for business purposes, legal reasons, and contractual purposes.
  • To respond to legal requests and prevent harm: If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

4. Sharing Your Information

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share your data that we hold based on the following legal basis:

  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Vendors, Consultants and Other Third-Party Service Providers: We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts.
  • Business Partners: We may share your information with our business partners to offer you certain products, services or promotions.
  • With Your Consent: We may disclose your personal information for any other purpose with your consent.
  • To Comply with Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena.
  • To Protect Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

5. Cookie Policy

We use cookies and similar tracking technologies to track the activity on our Service and store certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

We use the following types of cookies:

  • Essential Cookies: These cookies are essential to provide you with services available through our website and to enable you to use some of its features. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
  • Functionality Cookies: These cookies allow us to remember choices you make when you use our website, such as remembering your login details or language preference. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use our website.
  • Analytics Cookies: These cookies allow us to collect information about how you use our website, such as which pages you visit most often and if you receive error messages from certain pages. These cookies do not collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website functions and performs.
  • Advertising Cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

6. Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. Your Privacy Rights

Depending on where you are located, you may have various rights with respect to your personal information, such as:

  • Right to Access: You have the right to request copies of your personal information.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete any information you believe is incomplete.
  • Right to Erasure: You have the right to request that we erase your personal information, under certain conditions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the contact information provided below.

8. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our website is at your own risk. You should only access the website within a secure environment.

9. International Data Transfers

Our website is operated in Japan. If you are located in another jurisdiction, please know that your information will be transferred to, stored, and processed in Japan. By providing information to us, you consent to the transfer of your personal information to Japan, which may have different data protection laws than those of your country.

10. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at the address provided below.

11. Changes to Our Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date at the top of this privacy policy. You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this privacy policy, or if you would like to exercise any of your rights, please feel free to contact us at: